Covering a football match was never a pleasant one in the
Indian stadia.
The Calcutta venue had never been an ideal place for either the
scribes or spectators — the empty floors just below the media box always remained
flooded with plenty of fresh urine samples; during and after the match rowdy fans
would spit or drop empty flower vases from the top.
No wonder then families avoided such venues where lack of security had always been pathetic. Getting them engaged was the biggest challenge.
Sport is an entertainment which AIFF and its associated
state units couldn’t fathom. All they wanted was a gallery packed with Bagan-
East Bengal fans.
If the ISL helps stakeholders understand that the sport can
comprise an afternoon or evening’s entertainment for the family, it will raise
the profile of Indian football. For that to happen, toilets must be clean, refreshments
available, comfortable seats and a full-proof security.
Last Sunday, the new tournament started with a new hope. The
glamour and glitz gave rise to a belief that Indian football has a great future
ahead. The concoction of bollywood, cricket and corporate was served to the outside
world, brandishing India’s booming economy.
But the moot question is whether it’s going to be a
sustainable product. Whenever any big non-cricketing event happens in India, it
creates a buzz and then fizzles out quickly. The AIFF general secretary, Kushal
Das, described this competition as an adrenaline boost. But with Indian football,
where we’re mere pushovers at the international level, we shouldn’t be emotional.
Recently, Sourav Ganguly, owner of Atletico de Madrid, said that
no sport, other than cricket, can guarantee a future in India, leading him to
feel that his football venture may never break even.
The sport can get better if all the eight franchisees contribute
to the game’s growth. Till now, all the money-infested teams have talked big
about the glamorous event, but none had said anything about the grass-root
programmes and infrastructure.
We need to ask ourselves, ‘do we’ve enough grounds for a village
youngster to kick around’ or ‘do they’ve free access to the limited facilities’?
Zico, Alessandro del Piero, Nicolas Anelka are definitely
big names in football world. They’ll raise their team’s profile in ISL, but sustained grassroots development and stadia are the two most important things that Indian
football need right now.
